HELADOS LA IMPERIAL
Project//Proyecto
50 sq.m., Mexicali, B.C., 2021//50m2, Mexicali, B.C., 2021
Helados La Imperial is one of the leading ice cream companies offering its products in different presentations throughout the region. At the moment this company only distributes its products, however they saw the opportunity to position their brand in their own premises to offer a unique experience.//Helados La Imperial es una de las empresas líder en ofrecer helados en distintas presentaciones en toda la región. Por el momento esta empresa solo se dedica a la distribución de sus productos; sin embargo surge la inquietud de posicionar locales propios para ofrecer una experiencia única.
A 538 sq ft prototype was created with a pick and go concept without forgetting of those who would like to enjoy their ice cream on the spot. The color palette was based on the branding of each of their product and several elements were customized in order to create a brand differentiator.//Se creó un prototipo de 50m2 con un concepto de pick and go sin dejar de lado a aquellos que quisieran disfrutar de su helado en el lugar. Para la gama de colores nos basamos en el branding de cada uno de sus productos y se diseñaron elementos personalizados para crear un diferenciador de marca.
